A more knowledgeable organization makes better decisions leading to increased product success
Truereq is a new way to integrate an understanding of customers needs with an effective product requirements management process. Truereq enables quantitative & subjective analysis of useful product and consumer data, provides clear decision paths and builds accountability into the process. Truereq fosters more informed decision-making by providing valuable insight to the process of making product requirements decisions. Informed decisions lead to products that consumers want, more product successes and greater profits.
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Boston-based AMR Research contends U.S. manufacturers could boost their collective profit margins by $106 billion through proper implementation of PLM technology.
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