'Radical departures from the old ways is often precisely
what's needed if you are going to come up with solutions to customer
problems.'
- Walt Disney
Truereq develops, markets and sells Product Lifecycle Management software. The
flagship product, truereq, is software for product management that decreases product
failures. Industry experts site poor requirements management and the lack of
participation by all members of an extended enterprise to being leading causes of product
failures. Truereq is software for product management that is focused on defining
requirements for products consumers want. Truereq engages a cross-functional team of
employees, partners and customers in the requirements definition process. Organizations
and product managers that use truereq have easy access to product information, greater
product knowledge and make more informed decisions. In short, companies who use
truereq develop products their consumers want, experience more product successes and
earn greater profits.
Truereq has been built by a strong team from the software infrastructure, online
collaboration, customer relationship management and product lifecycle management
sectors. The product has been built with the input of a cross-functional team of software
and consumer electronics professionals. Initial response to the truereq solution has been
extremely positive.
